TenTonHammer Vid Blocked

Monday, September 7, 2009

So there is a Siege of Mirkwood preview video over on TenTonHammer. Or there was. Now it's gated behind "Premium Content". Stroll to Mordor commented that this might be simply a way to fix the fact that the vid stopped at the 10.30 mark (out of a 40 min runtime). I'm not so certain that this is the case. A better way would to simply take down the page until it's fixed, or even just leave it be until it's fixed. So I honestly do think they intended to make the video preview premium content and just screwed up in the original posting.

Please forgive the use of profanity, but there's no better way to say this: I think premium content of this nature is bullshit. Why? Because the whole point of a developer talking about new content is to disseminate it to the players, fans, and interested consumers. It's a marketing tool and the best marketing is the marketing that sees as many eyes as possible. Making it premium doesn't do that.

Don't get me wrong - I'm not against places like TenTonHammer making money, but they've got to do it in a way that doesn't negate the time effort of someone like Jeffery Steefle taking to show off his game. Look at IGN. Their premium content is comprised of better quality video and unique content produced by them and them alone. I don't personally see a value in that type of content, but many do, and IGN isn't destroying a good marketing tool in the process. More power to them. Just don't ever hinder another company's efforts to make money and spread the word about their product by your own desire for a bit of cash.

I also need to say I'm not arguing that marketing should be free for the company desiring exposure. Rarely is marketing free, but the company pays for advertising in venues that reach a wide audience. It's worth the money because the money doesn't interfere with the goal of the ads. In this venue, where a majority of the information is disseminated in free-to-view forums, gating material only lessens the number of people able to see it, and thus the effect.

I'm not going to out and call TenTonHammer greedy. It's their right to do whatever they want with their content pending it doesn't violate agreed upon terms. But I don't think it's in the best interest of the company providing the material or the potential consumers of that material. And by extension, despite a monetary gain through membership, not in the best interest of TenTonHammer.

EDIT: YouTube for the win. Someone uploaded the TenTonHammer vid in its entirety.

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