Siege of Mirkwood Release Date

Hayo! We got a launch date for the Siege of Mirkwood digital expansion. And it is *drum roll* December 1st. This is actually a bit later than I predicted. I would have figured on a pre-Thanksgiving release. However, in hindsight the Thanksgiving shopping rush isn't as important to a digital only product as it would be to something in retail outlets. Black Friday is very much a traditional shopping event and digital distribution tends to even the field when it comes to when something is purchased. Indeed, if Christmas were earlier in the year, Turbine might have even passed up that holiday - gifts residing solely in a computer is hard to put under the tree. Really, the supreme guiding force for this was to stay in Fall (Winter beginning Dec 21st) and in 2009. December 1st is a perfect fit.

Now, here's where things get a little chaotic. If you check out Turbine's official press release, you'll find a host of pre-order options. Yay for pre-orders! But what the heck is an Adventure Pack and how is it different from the Siege of Mirkwood expansion? Seriously, could they have made this any more complicated? Don't even bother trying to figure it out from Turbine's release. Check out A Casual Stroll to Mordor's overview of the whole thing; they do an excellent job of cutting through the marketing BS.

And that's what it is. They're selling the Adventure Pack, which is basically the bonus goodies normally included with a pre-order and offering SoM for "Free"... if you buy the AP under certain conditions. Now, the AP is 19.99, the price-point previously stated for SoM. And that little similarity can lead to the question: is the AP the same thing as the expansion? Nope. It's not. And what if you don't want to pre-order (in other words, by the AP) but want to buy the Siege of Mirkwood when it releases? Well, apparently they'll now throw in the AP (minus one of the bonus perks) but tack on another 20 bucks.

So really, the Siege of Mirkwood expansion is 39.99, not 19.99. What this should have looked like is this: Pre-order the Siege of Mirkwood now for a 20 dollar discount and a bonus item. Regular price is 39.99. The whole reason this Adventure Pack thing exists is so they can use the word "Free" in their advertising. We all like free. We jump at free.

Seriously? Selling us the bonus stuff? And "lying" about the price? Cut the crap, Turbine marketing.

And just because I hate ending good news on a bad note, I've got to say "Yay! We have a release date! And pre-order goodies!"

TenTonHammer Vid Blocked

So there is a Siege of Mirkwood preview video over on TenTonHammer. Or there was. Now it's gated behind "Premium Content". Stroll to Mordor commented that this might be simply a way to fix the fact that the vid stopped at the 10.30 mark (out of a 40 min runtime). I'm not so certain that this is the case. A better way would to simply take down the page until it's fixed, or even just leave it be until it's fixed. So I honestly do think they intended to make the video preview premium content and just screwed up in the original posting.

Please forgive the use of profanity, but there's no better way to say this: I think premium content of this nature is bullshit. Why? Because the whole point of a developer talking about new content is to disseminate it to the players, fans, and interested consumers. It's a marketing tool and the best marketing is the marketing that sees as many eyes as possible. Making it premium doesn't do that.

Don't get me wrong - I'm not against places like TenTonHammer making money, but they've got to do it in a way that doesn't negate the time effort of someone like Jeffery Steefle taking to show off his game. Look at IGN. Their premium content is comprised of better quality video and unique content produced by them and them alone. I don't personally see a value in that type of content, but many do, and IGN isn't destroying a good marketing tool in the process. More power to them. Just don't ever hinder another company's efforts to make money and spread the word about their product by your own desire for a bit of cash.

I also need to say I'm not arguing that marketing should be free for the company desiring exposure. Rarely is marketing free, but the company pays for advertising in venues that reach a wide audience. It's worth the money because the money doesn't interfere with the goal of the ads. In this venue, where a majority of the information is disseminated in free-to-view forums, gating material only lessens the number of people able to see it, and thus the effect.

I'm not going to out and call TenTonHammer greedy. It's their right to do whatever they want with their content pending it doesn't violate agreed upon terms. But I don't think it's in the best interest of the company providing the material or the potential consumers of that material. And by extension, despite a monetary gain through membership, not in the best interest of TenTonHammer.

EDIT: YouTube for the win. Someone uploaded the TenTonHammer vid in its entirety.